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Why Real, Fresh Christmas Trees Are Winning in 2025: Record Demand at Josarios Fresh-Cut, Environmentally Safe Trees
* Order Early to Get a Fresh-Cut American Tree!*
This Year, Go Real, Go Fresh, Go AMERICAN!
This holiday season is shaping up differently than years past at Josarios Christmas Trees. While families across Orlando and Central Florida have always loved the tradition of selecting a fresh Fraser Fir, 2025 has brought an unprecedented surge in interest—and the reason might surprise you.
Early Shoppers and Record-Breaking Demand for Fresh Christmas Trees
“We actually started getting calls as early as before Halloween,” Jose Rivas, owner of Josarios Christmas Trees, told Click Orlando (News 6). “This year we have seen a lot higher demand than typical years.”
For a business that has served the Orlando community since 1994, that’s saying something. But what’s driving this remarkable shift? The answer lies in an unexpected place: international trade policy.
Featured on News 6 Orlando
The unusual market dynamics haven’t gone unnoticed by local media. Click Orlando (News 6) recently featured Josarios in a story about how tariff pressures are reshaping the Christmas tree market.
The coverage highlighted how Orlando families are increasingly choosing real trees this season, drawn by the combination of stable pricing, environmental benefits, and the authentic holiday experience.
Tariffs Are Changing Holiday Shopping Habits
Recent tariffs on Chinese imports have greatly affected the artificial Christmas tree market. Prices have risen by 10% to 15% this season. Jamie Warner is the Executive Director of the American Christmas Tree Association. He says that around 87% of artificial Christmas trees sold in the U.S. are made in China. This makes them at risk of price increases.
While artificial tree shoppers are experiencing sticker shock, real tree buyers at Josarios are finding budget-friendly options that won’t break the bank.
“We have trees in all sizes,” Rivas said. He noted that prices start at just $30 for smaller trees. This offers a great option for families keeping an eye on their holiday budgets.
The Tariff-Free Advantage
Here’s what makes real Christmas trees like those at Josarios so appealing right now: they’re completely unaffected by tariffs. As Rivas says, his trees “don’t come with tariffs.”
Josarios sources premium Fraser Fir trees from North Carolina, where they’re grown as a renewable crop specifically for the holiday season. These trees travel from American farms to Orlando homes without crossing international borders or triggering import fees.
The result? Stable, predictable pricing that families can count on year after year.
* Order Early to Get a Fresh-Cut American Tree!*
More Than Just Price: The Real Fresh Christmas Tree Experience
While cost considerations are bringing more shoppers through the doors, Rivas believes the value of real Christmas trees extends far beyond the price tag.
Environmental Benefits
Rivas pointed out that buying a fresh Christmas tree helps the environment. “They don’t fill up landfills,” he said. Real Christmas trees are 100% biodegradable and can be recycled into mulch or compost after the holidays. In fact, Josarios offers convenient pickup and recycling services to ensure your tree returns to the earth responsibly.
Compare that to artificial trees, which are made from petroleum-based plastics and metals. These non-biodegradable decorations sit in landfills indefinitely, releasing greenhouse gases and potentially toxic chemicals.
Each Tree Has Its Own Personality
Beyond environmental considerations, there’s something special about the real, fresh Christmas tree experience that can’t be replicated.
“It’s not the same tree,” Rivas told News 6. “Each tree has its own personality.”
As you walk through Josarios selection, you will see many types of Fraser Firs. They range from small tabletop trees to tall 18-foot commercial ones. Each tree has its own unique character. Some have perfectly symmetrical branches ideal for ornament display. Others have charming asymmetries that make them one-of-a-kind conversation pieces.
And then there’s the scent. That unmistakable fresh pine fragrance that fills your home throughout the holiday season simply cannot be bottled or manufactured.
* Order Early to Get a Fresh-Cut American Tree!*
The Josarios Difference
Since 1994, Josarios Fresh Christmas Trees has been a family-owned Orlando tradition. What started as a way for Jose Rivas to support his family through law school has blossomed into a beloved holiday destination now run by Jose and his son.
Premium Fraser Fir Selection
Josario’s specializes in Fraser Fir Christmas trees sourced from the mountains of North Carolina. Fraser Firs are prized for several reasons:
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Longevity: They stay fresh longer than other varieties
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Minimal shedding: Strong needle retention means less cleanup
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Sturdy branches: Perfect for heavy ornaments
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Classic shape: Full, symmetrical silhouette
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Fresh scent: That authentic Christmas tree aroma
Sizes for Every Space
Whether you’re decorating a cozy apartment or a grand lobby, Josarios has the right tree:
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Tabletop trees: Perfect for small spaces
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3-7 feet: Ideal for most homes
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8-12 feet: Statement pieces for rooms with high ceilings
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13-18 feet: Commercial-grade trees for businesses and large venues
Convenient Set Up & Delivery Services
Josarios makes the entire tree experience hassle-free:
Delivery & Setup: Same-day and next-day delivery available in most Central Florida zip codes. The team delivers your tree and sets it up exactly where you want it.
Tree Flocking: Add a winter wonderland effect with professional flocking services in various colors.
Pickup & Recycling: After the holidays, schedule a pickup and Josario’s will handle removal and ensure your tree is recycled properly.
Two Convenient Locations:
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Downtown Orlando: 300 East Michigan Street
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Oviedo Mall: 8010 Red Bug Lake Road
Both locations are open 9 AM to 9 PM daily through Christmas, with friendly staff ready to help you find your perfect tree.
* Order Early to Get a Fresh-Cut American Tree!*
Making Memories, Not Just Purchases
At its heart, the real Christmas tree tradition is about more than economics or environmental impact—though both factors certainly matter.
“It’s about memories,” as one industry expert recently noted. “It’s about feelings. And it’s once a year, right?”
For many Orlando families, selecting a tree at Josarios has become an annual tradition. Children grow up going to pick their family’s tree. They later bring their own kids to keep the tradition going.
That sense of tradition and connection is something no artificial alternative can replicate, regardless of price.
Shop Early for Best Selection
Josario’s keeps a strong inventory all season with regular fresh shipments. However, high demand means popular sizes may sell out quickly.
* Order Early to Get a Fresh-Cut American Tree!*
This Year, Go Real
As we navigate an evolving holiday market in 2025, one thing is clear: real Christmas trees are having a moment. Tariff-free pricing, environmental benefits, and unique authenticity make them a smart choice for families in Orlando this season.
Whether you always buy fresh Christmas trees or want to change from artificial ones. Josarios Christmas Trees invites you to check out the difference. Visit either location to find your perfect Fraser Fir, or order online for convenient delivery and setup.
This year, bring home more than just a tree. Bring home a tradition, a memory, and a true piece of the holiday spirit. Bring home a real, American, fresh Christmas tree. Support a local family business that has been part of Orlando’s Christmas celebrations for over thirty years.
Ready to find your perfect, fresh Christmas tree? Visit Josario’s Fresh Christmas Trees today.
Downtown Orlando: 300 East Michigan Street, Orlando, FL 32806
Oviedo Mall: 8010 Red Bug Lake Road, Oviedo, FL 32765
Hours: 9 AM – 9 PM daily through Christmas
CALL: (407) 743-8721
* Order NOW to Get a Fresh-Cut American Tree!*
Veteran discount available. Free delivery and setup on most online orders. Ask about our tree flocking, wreath, and garland options.
